All Items Pack

June 13, 2023 Development Marketing

Services provided by 24 7 Lancers

Social Media Branding:

Creating branded social media profiles, cover images, and templates.
Ensuring cohesive branding across platforms.

Content Creation:

Developing content aligned with the brand’s voice and messaging.
This includes blog posts, social media captions, and other written materials.

…each business has unique needs, so branding services can be tailored accordingly

Brand Refresh or Rebranding:

Updating an existing brand to stay relevant or repositioning it.
Includes logo redesign, updated guidelines, and communication strategy.

Print Design:

Designing materials for print, such as posters, banners, and flyers.
Maintaining brand consistency in offline marketing.

24 7 Lancers offers a range of services to help businesses establish and enhance their brand identity. Here’s a breakdown of some key services:

Discovery Session:

After receiving the branding brief, the company conducts a discovery session. This session helps understand the client’s business, goals, and project objectives.
It ensures alignment among team members and sets the foundation for the branding process.
Brand Strategy:

Developing a comprehensive brand strategy involves defining the brand’s unique characteristics, values, and personality.
It includes market research, competitor analysis, and positioning.
Logo Design:

Creating a memorable logo that represents the brand visually. This includes designing variations (color, black and white, etc.) and ensuring scalability.
Brand Identity Guidelines:

Establishing guidelines for consistent brand usage. This covers logo placement, color palette, typography, and tone of voice.
Collateral Design:

Designing marketing materials such as business cards, letterheads, brochures, and packaging.
Ensuring visual consistency across all touchpoints.
Website Design and Development:

Crafting a user-friendly website that reflects the brand’s identity.
Focusing on aesthetics, functionality, and responsiveness.

ADDITIONAL SERVICES

LANDING PAGES

An effective landing page include a clear value proposition, using high-quality images and videos, having a simple and clean design, using social proof to build trust with visitors, and having a clear call-to-action.

HOME PAGE DESIGN

Landing Page design includes objectives, target audience profiles, content creation steps, key performance indicators, and other components. A marketing strategy will align with specific goals, help to tie the efforts to business objectives.

ecommerce store management

Optimizing its operations to grow sales and increase business revenue. Integration of Google analytics, creating and posting advertisements and promotions, unlimited product listing etc.

shopify store management

Choose payment methods to accept payouts, customizing your tax settings, adding store’s policies, adding a package type, setting up locations taxes, adding your store policies, configuring your shipping and delivery settings page in Shopify admin, manage your inventory and fulfill orders from various spaces.

GRAPHIC CONCEPTS

an essential part of designing a brand. A brand concept includes several elements such as your mission, brand name, voice, slogan and visual style. The visual style is the most important part of the brand concept as it is what people will remember about your brand

UX / UI DESIGN

parameters for UX/UI design for companies include usability, utility, desirability, accessibility, and solving user problems. The product should be easily usable, logical, and self-explanatory. It should solve users’ problems and be accessible and usable to a wide range of people

Branding

Brand guidelines comprehensively cover a company’s brand identity, including its logos (full logos, secondary logos, and icons), color palette (primary and secondary colors), typography (font styles, sizes, and spacing), other photos, illustrations, and artwork), voice and tone.

LeaD Generation

The parameters for lead generation for companies include recent activity (such as email opens or free trial requests), engagement duration, and relevance to the company’s offering. Measuring your B2B lead generation progress through metrics is an important step for any sales and marketing team.

Artificial Intelligence (AI)

To implement AI in business, you need to consider the end goals to be achieved and the software programs that will make it easier to reach your ideal customer. You should pinpoint the problems you’re looking to solve with artificial intelligence, tying your initiatives to tangible outcomes.

IoT Security

IoT security is a cybersecurity strategy to protect IoT devices and the vulnerable networks they connect to from cyber attacks. IoT devices have no built-in security. IoT security is needed to help prevent data breaches because IoT devices transfer data over the internet unencrypted and operate undetected by standard cybersecurity systems.

Cloud Security

Cloud security limits the risks posed by these insecure, networked devices. Cloud security tools protect from threats and breaches, identify and monitor risks and can help fix vulnerabilities. Cloud security ensures the availability, integrity, and confidentiality of your cloud solution

Blockchain Security

Blockchain security parameters include cybersecurity frameworks, assurance services and best practices to reduce risks against attacks and fraud. Blockchain technology produces a structure of data with inherent security qualities. It’s based on principles of cryptography, decentralization and consensus, which ensure trust in transactions.

Virtual Assistant

Virtual assistants can help businesses in many ways. They can help with administrative work, customer service, sales, and other tasks that don’t require a physical presence. Virtual assistants can also help businesses save money by reducing the need for in-person staff.

Call support

Call support can help businesses improve customer service by providing direct support to customers over the phone. Call support services can also help businesses save money by reducing the need for in-person staff. Call support services can also help businesses improve their customer retention rates.

chat suppport

Any business can use chat support services. Chat support services can help businesses improve customer service by providing direct support to customers over chat. Chat support services can also help businesses save money by reducing the need for in-person staff.

Balancing aesthetics, functionality, representation

Whether it’s a startup, a rebrand, or ongoing brand management, a branding company plays a crucial role in shaping a brand’s identity and perception in the market:

Social Media Marketing
Conversion optimization
PPC advertising
Traffic analysis

Microconversion analysis
Conversion analysis
Traffic pages analysis
Analysis of traffic loss points

Form analysis
Generating reports
Promotions and special offers
Selling articles & text copies

Attractive Store Front
Intuitive Navigation
Convenient Search Field
Non-Standard Functionality