Understand the brand’s essence, values, and goals. Dive deep into the client’s business during the Client Discovery phase.Ask questions like:
Why does the brand need a logo?
What problem is the logo solving?
How would you describe the brand’s personality? (e.g., clever, elegant, playful)
What is the brand’s voice? (e.g., formal, casual, witty)
Research the Industry:

Study the industry landscape and competitors. Identify trends, common visual elements, and unique selling points.
This research will inform your design choices and help you create a logo that stands out.